Media Release: Tuesday, 25 February 2025: The Tech Council of Australia (TCA) today launched the Consumer Energy Tech Alliance (CETA), a pioneering initiative to support Australia’s energy transition, drive tech innovation and empower consumers.
As Australia’s energy market continues to evolve, CETA aims to harness the widespread adoption of solar, battery storage, and smart technologies in the energy grid, which are turning consumers into energy producers.
According to TCA CEO Damian Kassabgi, this presents exciting opportunities for increased renewable energy generation, greater reliability and lower energy prices.
“CETA is based on three key pillars: placing consumers at the heart of the energy transition; lowering power prices and increasing system reliability; and ensuring a fair and competitive environment for Australia’s energy technology innovators,” Mr Kassabgi said.
“As renewable energy adoption grows, there needs to be stable, efficient, and affordable integration into the grid. CETA champions a balanced approach, combining innovation with system security so that Australia can realise the full potential of its consumer energy resources (CER).”
TCA Board Director Scott Farquhar said CETA would help shape the future of consumer energy technology.
“Innovative tech is the spark that will ensure Australia builds a flexible and reliable decentralised energy system – one that accelerates the energy transition and showcases amazing homegrown talent,” Mr Farquhar said.
“To get this right, Australians must be empowered to choose energy solutions that align with their needs and are incentivised to ensure CER are promoted as a cornerstone of the national energy agenda.”
Katherine McConnell, CEO of Brighte, a founding member of CETA, highlighted the need for robust regulatory frameworks and technical standards, which would support the long-term stability and sustainability of the energy sector.
“We’re committed to working with government and consumers to make sure technology plays a critical role in building a more efficient, inclusive energy system for all Australians,” Ms McConnell said.
“CETA provides a unified platform where energy technology companies have the opportunity to help shape energy policy and foster an ecosystem where big ideas and collaborations thrive.”
CETA’s founding members are Brighte, Reposit Power, eLumina Global, Evie Networks, Neara, SNAPI, MyPlace, CATCH Power and Smartizer.
Find out more about CETA, here: https://techcouncil.com.au/ceta/
